Social Media: Audit, Strategy and Implementation

Social media has moved way beyond being a fad and the majority of businesses, both large and small, have tried their hands at some social media activity.

Download - Social Media Strategy Whitepaper

In 2011 82% of all companies are planning to incorporate social media into their marketing and PR plans.

Social media usage by small business owners increased doubled last year, and almost 1 out of 5 actively uses social media as part of his or her marketing strategy. Here’s a breakdown of what the small businesses reported as the main uses of social media marketing:

  • 75% have a company page on a social networking site
  • 69% post status updates or articles of interest on social media sites
  • 57% build a network through a site such as LinkedIn
  • 54% monitor feedback about the business
  • 39% maintain a blog
  • 26% tweet about areas of expertise
  • 16% use Twitter as a service channel

Social Media Audit:

The question is no longer should we be doing social media, it’s are we doing it right? Eric Qualmann, Author of Socialnomics

How do you know if you’re doing it right? A social media audit reviews your current actions and highlights opportunities and possible pitfalls. Are there brand evangelists out there that you are not aware of? Are you taking advantage of the new features available in Facebook? Are your employees really engaging in conversations or are they using social media as a broadcast channel?

Social Media Strategy

Every business needs to take a strategic approach to incorporating social media into their PR and marketing plans. Do you have a Twitter feed and a Facebook page, but you’re not quite sure what to do with them, or how to measure your results? There have been some fairly spectacular missteps in this new field – and mostly because companies dived in without a social media strategy. It’s vital that every marketing and PR agency and in-house practitioner learns the new rules so they can correctly involve their clients and companies in the online conversations.

If you need help with your social media strategy call 626 793 4911