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Website Internet Marketing Strategy E-Books

Web Sense

Effective Internet marketing strategies for entrepreneurs

WebSense is a complete website and internet marketing strategy e-book for anyone with a business website. 

Why is it that so many business owners and marketing managers feel that their web designers have not done a good job? 

"We paid a lot of money forthis website, yet we're not on page one for our keywords and we don't get traffic or sales from our website." 

I hear this complaint every day from frustrated marketers.

The truth is that web designers and programmers are not trained to make your website search friendly.  Building a site is one skill - marketing it and making it search friendly is another..

If your site is pleasing to look at, the navigation works and people can find the content on the site, then the designer and programmer have done their jobs adequately. 

What you need now is the "how" to make it seen in Google, so you get traffic to the site.

Expecting your web developer to bring traffic to your site is like asking your architect and builder to ensure that the store is full of people on the day you open the store.

Building and marketing are two distinct activities.  And it's the same online.

WebSense has that data.  It's the tool you need to plan and execute a strategy that turns your website into an effective online promotion and marketing tool.

100 pages crammed with useful tips and information on internet marketing strategy and website content that will make your website a success..

Covers: Content Strategy, keyword research, search engine optimization and visibility, viral marketing, content writing, how to do user testing, and more. 

New sections added on blogging, content syndication with RSS feeds and social media.

"This book is exactly what I was looking for.  I knew I was missing the mark with my website, but I didn't know what the secret was. I had looked at many other sites and books.  This is the one."  The Home Business Coach.

The Power of Good Content

Content on  the Internet really is King.  A study from Forrester Research shows that the number one reason people go back to a website is the content. 

Most business websites lose over 60% of their visitors right off the homepage due to usability problems, bad navigation and bad content.

Google's SEO Starter Guide says that good content is by far the number one factor in good search ranking.   If you don't have relevant , keyword-rich content, the search engines will not find your site.

This book shows you the secrets of how to write for the search engines and keep your visitors coming back for more.

Content Strategy Workbook

A workbook with exercises to help you  implement a content strategy for your website. 

Find out how to identify your keyword 'sweet spot' - the words and phrases that will give you the fastest return on investment.

This book really gives you the inside track on how to plan the strategy  that drives everything else - your site content, your blog content, articles and press releases.  It all starts with a content strategy.

This is not a theoretical overview - it's a practical how-to, hands-on book with exercises that get you going.  It produces a powerful content strategy based on real keyword research

Your Brand of Expansion

Successul PR strategies you can use to build a brand and expand your business

The book covers everything an entrepreneur needs to know to implement a world class PR and brand strategy.  it is full of examples and  exercises.

It is a very comprehensive text on the basics of PR for a small business.

"I learned how to promote my business, write a press release that actually got results and how to survey my customers. Every small busiens owner should read this book." Consultant

"By the time I was half way through the book my business was booming."  Wedding Photograpaher

"We got awesome coverage in our local media for the first time." Construction Company

Read the Introduction and the first chapter

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