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Sally
Falkow
Blog,
RSS and Social Media Expert and Speaker
Sally Falkow has
successfully been building brand strategies for companies
and individuals for over twenty years. Since 1999 she has
translated her communication, marketing and PR skills to
the Internet and is now considered to be an expert in social
media: blogs, RSS feeds and content syndication
The best way to
build a brand is to create a solid platform from which to
launch your brand statement and positioning. Since so many
people find their news and information online today, social
media platforms like a blog or an RSS feed is an effective
brand building vehicle.
Sally is the creator
of the POWER Branding formula:
P = Perception O = Owning a niche W = Why Me? E = Emotional Responses R = Relationships
"I get "into
the heads" of the audience - use research to find out what
moves them emotionally. I create messages that communicate
the entire brand platform. The best way to inform is to
entertain. Light and lively reading with a message is my
successful formula."
Education and Experience:
Raised in South
Africa, Sally had the benefit of a British education. She
studied Public Relations and communication at the University
of South Africa and lectured for them for five years in
Communication theory and Visual Literacy.
She taught Consumer
and Buyer Behavior and Marketing for the Oxford-Brookes
University (UK) commerce Degree program.
A member of the
Public Relations Institute of Southern Africa for many years,
she served on the board in Kwa Zulu Natal for three years.
She holds the Accreditation in Public Relations (APR) which
is recognized by the Public Relations Society of America.
Notes form Sally
Falkow
I have traveled
extensively, lived in Scandinavia, Europe and England and
am now settled with my family in Pasadena, California.
My article "Avoiding
the Elephant Traps" on the need to develop a content strategy
and deliver strong content geared to satisfy your target
audience, was published on InternetContent.net. I
have 'Expert Author' status on WebProNews and contribute
articles on SEO and online PR to many sites.
I present at major
conferences on new technology for marketing and PR - specifically
how the shift in media consumption and the use of the Internet
is affecting how we do business today.
My books, 'Your
Brand of Expansion - how you can use PR strategies to expand
your business" and 'WebSense: effective
website marketing strategies' were written for entrepreneurs
and are now available for download on this website. What my clients say about me:
"Riecken's has been really happy with the writing you have been doing on their behalf. They said things like, 'She really captured the entire process with a great style, the message is perfect, this will really help our company.' You really did a fantastic job on all of their work, they really appreciate it and so do I. Great work -- I'm very impressed."
PR company in LA
"Your articles are the best I have seen - we get a really good response from them. A brilliant writer."
Non-fiction Book Publisher
"It has been a pleasure working with you."
Well's Fargo Small Business Advisor
"Your review and usability testing on our site made all the difference. We found out what the problems were and fixed them. The rewrite according to the data from the surveys was very interesting - now we have content that communicates. Our registration has 4x'd since the rewrite."
Political Analyist
"We have been sending out press releases every week - with no great result. Your first one for us got a deluge of response from the media."
Narconon Drug Prevention and Rehabilitation
"We got a big spread in Medical Design Technology from your first article! Excellent work."
 Medical Supply Company
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