E-Books

Website Internet Marketing Strategy E-Books

Web Sense

Effective Internet Marketing Strategies for Entrepreneurs

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internet marketing strategy ebook

WebSense is a complete website and internet marketing strategy e-book for anyone with a business website.

Why is it that so many business owners and marketing managers feel that their web designers have not done a good job?

“We paid a lot of money for this website, yet we’re not on page one for our keywords and we don’t get traffic or sales from our website.”

I hear this complaint every day from frustrated marketers and business owners.

The truth is that most web designers and programmers are not trained to make your website search friendly, they’re trained to design and build it.  Building a site is one skill – marketing it and making it search friendly is another..

If your site is pleasing to look at, the navigation works and people can find the content on the site, then the designer and programmer have done their jobs adequately.

What you need now is an Internet marketing strategy – the “how” to make it seen in Google, so you get traffic to the site.  And you need to know how to write good content that will convert those visitors to leads or customers..

Expecting your web developer to bring traffic to your site is like asking your architect and builder to ensure that the store is full of people on the day you open the store. Building and marketing are two distinct activities.  And it’s no different online.

WebSense has that data. It is an Internet marketing strategy guide with 100 pages crammed with useful tips and information on website content that will make your site or blog a success..

It’s the tool you need to plan and execute a strategy that turns your website into an effective online promotion and marketing tool.

The book covers: Content strategy, keyword research, search engine optimization and visibility, viral marketing, content writing, how to do user testing, and more.

New sections added on blogging, content syndication with RSS feeds and social media.

“This book is exactly what I was looking for.  I knew I was missing the mark with my website, but I didn’t know what the secret was. I had looked at many other sites and books.  This is the one.” The Home Business Coach.

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The Power of Good Content

ebook writing for the web

Content on  the Internet really is King.  A study from Forrester Research shows that the number one reason people go back to a website is the content. In an interview Matt Cutts, senior search engineer at Google stated that good content is one of the main factors in getting high ranking in Google. Google’s SEO Starter Guide says that good content is by far the number one factor in good search ranking.   If you don’t have relevant, keyword-rich content, the search engines will not find your site.

Most business websites lose over 60% of their visitors right off the homepage due to usability problems, bad navigation and bad content.

This book shows you the secrets of how to write for the search engines and keep your visitors coming back for more.

The book covers how to organize your content, make it readable and how to optimize the content for search ranking.

You’ll learn about writing techniques, eye-tracking studies, how search results affect perception of your brand, how to pick the best keywords, where to place keywords and phrases on the page, how to find a niche audience and then create content for them, how to tap into emotions with your content, the power of good and bad experiences on a web page and how to develop a content strategy,  These techniques apply to websites, blogs, and other social media content

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Your Brand of Expansion

Pr Strategy ebook

Successful PR strategies you can use to build a brand and expand your business

The book covers everything an entrepreneur needs to know to implement a world-class PR and brand strategy.  It is full of examples and exercises.

It is a very comprehensive text on the basics of PR for a small business.

“I learned how to promote my business, write a press release that actually got results and how to survey my customers. Every small business owner should read this book.” Consultant

“By the time I was half way through the book my business was booming.”  Wedding Photographer

“We got awesome coverage in our local media for the first time.” Construction Company

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TABLE OF CONTENTS
INTRODUCTION WHAT IS PR AND WHY DO YOU NEED IT
CHAPTER ONE: WHAT AM I DOING – WHERE AM I GOING
CHAPTER TWO: WHO ARE YOU AIMING AT?
Identifying your target audiences
CHAPTER THREE: HOW DO YOU REACH THEM?
Identifying the right media
CHAPTER FOUR: CREATING A FAVORABLE ENVIRONMENT
How Opinion Leaders can help you expand
CHAPTER FIVE: BRAND AND IMAGE
What is image and why is it important?
CHAPTER SIX: GETTING PRO ACTIVE
How to get started
CHAPTER SEVEN: CORPORATE IMAGE
Creating your Brand
CHAPTER EIGHT: ARRANGING A PERFECT EVENT
The fun part of PR – success is in the details
CHAPTER NINE: DEALING WITH THE MEDIA
Getting your name in lights - how to get publicity
CHAPTER TEN: THE INTERNET – THE NEW MEDIA
Social media is now an integral part of a PR strategy
CHAPTER ELEVEN: PUTTING IT ALL TOGETHER
Creating your PR plan to expand your business